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The toothbrush has a fascinating tradition of innovation: from the ancient civilizations in China and Egypt who cleaned their teeth with sticks, to the first nylon bristle toothbrush which went on sale in 1938 and the earliest electric brushes of the 1950’s.

REACH has a proven history of innovation and ‘performance with a purpose’ that helped progress the humble toothbrush with scientific insight. REACH was the first toothbrush with an angled neck to make it easier to clean hard to reach places in your mouth and has always supported its effectiveness claims with hard data from clinical trials.

The California based company, Dr Fresh LLC acquired REACH in 2012 and in the greatest traditions of the brand, placed meaningful innovation at the heart of the REACH toothbrush once again. In fact, Dr Fresh owns more patents and trademarks than any other oral care company. As a leader in the oral care segment and one of the fastest growing oral care companies in the U.S., Dr. Fresh operate 3 offices globally, and has distribution in over 35 countries worldwide.